The Importance of SEO for Your Business: Benefits of SEO & Why SEO Is So Powerful

Most business website owners are always complaining that their websites pages are not indexed by Google, thus making it difficult for their clients to access their website easily on Google, the solution to such problem is effective application of SEO to their website, to increase free traffic from google to their Website.

What is SEO?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

 

How does SEO work?

Search Engines such as Google and Bings make use of bots to crawl pages on the web going from site to site, collecting information about those pages and putting them in an index.

An index is another name for the database used by a search engine. Indexes contain the information on all the websites that Google (or any other search engine) was able to find. If a website is not in a search engine’s index, users will not be able to find it.

After the crawling and indexing stage next algorithm analyze this pages in the index and taking into accounts hundreds of ranking factors or signals just to determine the order pages should appear in the search results for a given query.

A search engine will analyze pages against its ranking factors, like:

  • A Secure and Accessible Website.
  • Speed
  • Backlink profile
  • Keyword usage
  • Mobile-friendliness

The Importance of SEO For Your Business

  1. It Increase Your orgranic search traffic

Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

Millions of Internet users from different region of the world are redirected to your website by google and your product can be purchased thus increasing your revenue.

 2. It Boosts Your Credibility

 

A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business. Spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.

 3. It Supports Content Marketing

Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results. But SEO can support your content marketing efforts too. Make sure that your content is high quality and optimized for keywords you want to rank for, and since search engines like freshness, update your content regularly.

 4. It Gives You A Competitive Advantage

Your competitors will likely be investing in SEO, which means you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share. If you consider that results on the first page of a Google search get over 90% of traffic, you cannot afford not to be there, especially if your competitors are. Start by identifying your competitors, analyzing their strengths and weaknesses, and creating and managing your online reputation. Then, ensure that your site loads fast and is mobile-friendly, make the best content possible, and focus on providing the best user experience.

5. It Gives You A Competitive Advantage

Your competitors will likely be investing in SEO, which means you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share. If you consider that results on the first page of a Google search get over 90% of traffic, you cannot afford not to be there, especially if your competitors are. Start by identifying your competitors, analyzing their strengths and weaknesses, and creating and managing your online reputation. Then, ensure that your site loads fast and is mobile-friendly, make the best content possible, and focus on providing the best user experience.

6. It Can Help You Reach More People

While many marketing campaigns tend to focus on a defined target audience, SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in. If you target keywords rather than demographics as you might with PPC or social advertising, you can attract more prospects who may be interested in doing business with you.

Create a list of keywords you would like to rank for. Then, use keyword research tools to expand it. Finally, use competitive research to refine your list by identifying who your competitors are, what keywords they are ranking for and where they have backlinks, and use this information to create a better SEO strategy.

Contact Us Today for Your SEO Digital Marketing Needs

Ecozeen Tech offer search engine optimization for our clients, we have a strong SEO team that ensure your business website is ranking on the first page of google, reach out to us today!

We’d love to chat with you about the importance of SEO and how it can support the success of your business. Give us a call +234 8112319559 or fill out our online contact form to tell us what you’re looking for. We look forward to connecting with you!

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